Agro-Satellite played Haval Jolion car
On July 1, 2023, Agro-Sputnik and its partner Yandex Plus launched a large—scale campaign throughout Russia - "Click on your car."
Every month, Yandex Stations were raffled off among the participants, as well as guaranteed prizes — Yandex Plus subscriptions or points from the Yandex Plus Cashback loyalty program. The main prize in the promotion was a new car "Haval Jolion".
When buying sunflower seeds and peanuts of TM Bogucharsky, as well as kozinaks in promotional packages, consumers found a promo code inside the pack, registered it on the website and automatically took part in the drawing of gifts and the main prize.
About 50 thousand people registered promotional promo codes and received guaranteed prizes from the Yandex Plus partner, and 42 of them were won by Yandex Stations.
The main prize draw was held on February 15, 2024. The Haval Jolion car was won by Alexey, a resident from Moscow.
"When I found out about the win, I couldn't find the words. This is my first car, which I could not even dream of. Thank you for the opportunity to try your luck. She's on my side this time. I will now go to the sea with my family in a new car" — Alexey, owner of the Haval Jolion car.
"I would like to thank all our consumers who took part in this large-scale campaign. We value our customers very much. Such advertising campaigns not only help us promote our products, but also allow us to better understand the needs and preferences of our audience," the company said.